Online stores have become the preferred purchase method for users. Electronic commerce is such a burgeoning sector that sometimes we do not have clearly defined professional profiles that it requires. 

The fact that electronic commerce encompasses such diverse areas across the board makes it hard for specific competencies and skills that an e-Commerce director must gather.

To shed some light on this issue, we are going to list the main qualities that an online store Manager must gather to lead a successful e-commerce company.

What is an online store manager?

The online store Manager is a professional profile responsible for electronic commerce or online store of a company. Therefore, it would become like the General Director of any company or organization.

The main objective of the e-Commerce Manager is to obtain the best possible ROI.

What are the responsibilities of an online store manager?

The online store Manager performs the following functions:

• You must know the buyer perfectly.
• Manage direct and indirect sales through online portals and Market Places.
• Manage the Conversion Funnel.
• Define the objectives that you want to achieve.
• Monitoring of metrics and KPIs achieved through Analytics.
• Manage the CMS through basic HTML knowledge.
• Manage direct sales campaigns with SEM.
• Responsible for SEO.
• Manage the social networks of the company.
• Make emailing or remarketing campaigns.

Capabilities and skills that online store Manager should have:

If you want to do the online store manager job in Pakistan, then you must have some skills and qualities. All the classes are given below

1. Organizational and management capacity:

It is clear that a director, whatever the sector, needs a high capacity for organization. However, the online store Manager, in particular, must control all phases of the business. 

The ability to obtain a global vision of what is happening is critical if we want to understand and control the entire process of electronic commerce in the diversity of its phases.

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2. Market knowledge and negotiation capacity:

If we're going to reduce costs to the maximum to expand the profit margin, it will be essential that we negotiate with suppliers to achieve the best possible offers. 

For this, it is vital to have a good knowledge of the sector and of the various suppliers that we can turn to. Only then can we choose the best option that the market offers us.

3. Knowledge in technology and logistics:

The logistic structure of electronic commerce can become its main competitive advantage. That is why the online store director will need in-depth experience in the management of his supply chain while taking advantage of all the technological advances to ensure an optimized Supply Chain to the maximum.

Thus, thanks to the implementation of logistics software, we will be able to synchronize the different inventories of the chain, offering unified and updated information in real-time to all the agents involved in the chain.

The correct management of the Supply Chain can become the biggest ally of online stores.

4. Leadership:

An online store Manager must also look inwards, towards the team of professionals that he manages daily. 

As a director, you must demonstrate leadership qualities, setting goals, and directing the entire team in the same direction. Motivation, empathy, and other skills will be crucial in this task.

5. Previous experience on the Internet:

Having experience in the online world does not have to be a mandatory requirement. However, it will be preferable if we want to lead an e-commerce portal. 

Knowing the Internet environment will allow us to understand the problems and behaviors of our business better.

Managing work methodologies, relationships with customers and suppliers, digital marketing, and other aspects related to companies operating on the Internet will help us to do our job better.

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6. Analytical capacity:

When we talk about online sales, everything can be measured. Proper management of web analytics will allow us to measure the traffic of our platform, its sources, its conversion ratio, and a host of other indicators that will enable us to understand the behavior of our users better to drive it towards our goal.

What is the salary of an online store manager?

The salary will always be marked by the company and will depend on the degree of experience you have. 

However, the annual salary of an online store Manager with 1 to 3 years of experience can be between 420,000 RS and 480,000 RS per year. 

With an experience of between 3 and 6 years, your salary can be between 540,000 RS to 720,000 RS, and with experience between 6 and 10 years, it can be between 8 and 10 Lakh RS.

How can I find online store manager jobs in Pakistan?

Now the main question is that how can I find online store manager jobs in Pakistan? So there are too many platforms or websites that provide you the online jobs. With the help of these platforms, you can easily find the online store manager job in Pakistan.

Fratres:

In my opinion, pk.fratres.net is the best platform. It provides you the online jobs; you can easily search for employment according to your city. It doesn't matter which city is your hometown, with the help of fratres you can search post in your town or online store jobs that suits you.

Fiverr:

It is an online earning platform specially designed for the freelancer. Here you can search for any online job from any country in the world. If you are in search of an online store manager job, then it is the second-best option for you.

Indeed:

The other job search platform is indeed. Like Fratres.net, you can search job according to your city. You can easily search online store manager job or any other job that is according to your skills and qualifications

Upwork:

The next job search platform is Upwork. It is one of the best platforms for online employment. Same as Fiverr, you can search for online jobs that you want to do.

Freelancer:

It is also an online job portal. Here you can find online jobs from any country. It doesn't matter where you are. But you find an online store manager job or any other online job.